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Brewer Can Use “Try Legal Weed” Bottle Cap

August 8th, 2008 by admin

A while back ATF told Vaune Dillmann -a small brewer- to stop using bottle caps that said “Try Legal Weed.” They said it was a reference to drug use and even funnier that it might mislead consumers into thinking that there is actually marijuana in the beer.
Now somebody has had enough common sense to reverse the decision.
Weed bottle caps

(AP) A Northern California brewer who tangled with federal regulators over the caps on his beer bottles said Tuesday officials have given him permission to keep the message “Try Legal Weed.”

“Based on the context of the entire label, we agree that the phrase in question refers to the brand name of the product and does not mislead consumers,” said the letter, dated July 31.

A message left after-hours for alcohol bureau spokesman Art Resnick in Washington, D.C., was not immediately returned Tuesday.

The dispute started last winter after Dillmann sent the bureau Mt. Shasta Brewing Co.’s proposed label for its latest beer, Lemurian Lager.

He included the same bottle cap he’d been using on his other five brews. This time, the U.S. Treasury branch rejected it because of federal laws that prohibit drug references on alcoholic beverages.

The downside to all this fuss and bother has been massive amounts of stress. The upside is a large increase in sales.

Dillmann also drafted a letter thanking supporters. His message: “Weed fought the law and Weed won!”

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